Heinz Spicy

The following year they asked us to help launch a new range of spicy beans. So we called on the services of Superbean’s Cuban cousin, Meanbean. As hot-headed as Al Pacino’s Scarface, he intimidated the public into buying Heinz and presided over The company’s most successful new product launch in their 112 year history. As Tony Montana himself would have said, “Fork you!”
TV, press, outdoor.