Banks’s beer: Tells it like it is

How do you reassert an identity for a traditional pint of Black Country bitter on a shoestring? Paint it on the walls. That’s how.

Banks’ was a traditional West Midland’s beer in decline, feeling a bit dated and with an ageing core of traditional drinkers. Despite an extremely limited marketing budget, we wanted to give the brand new lease of life by appropriating the straight talking wit and grit of its industrial Black Country roots.

Our solution was to develop a graffiti campaign around the thought ‘Tells it like it is’ and getting our messages on to unconventional urban spaces to create a subversive ambient campaign, which in turn we were able to activate as social media campaign taking on a life of its own.